In Pickleballers Season 5, Episode 4, DJ Steve Aoki discusses his pickleball introduction and business insights. He talks about his wife's influence and the DIY spirit behind his career.

Aoki explains how HeroQuest evolved from an album to a trading card game and anime series. He highlights the collectible aspect of his products, including limited-edition cards in JOOLA paddles. Read more gear coverage.

The episode covers Aoki's early business lessons from the punk scene and his journey with Dim Mak. He shares personal financial struggles and the pivotal role of DJing in his career. Related: SQAIRZ Releases Limited-Edition Dill Pickle Shoes for Pickleball Players.

This original Punch Volley brief is based on reporting from The Kitchen. Visit the source for its complete reporting, context and any later corrections.